Equipment

There is so many appliances and equipment needed in my business. I never thought there was so much to put into a business until I opened my own. Here are a few things that I use in my business

1. Dress forms (around $77s each)(buy 12)
http://www.amazon.com/Female-Jersey-Dress-Form-Necktop/dp/B0014OE08E/ref=sr_1_2?ie=UTF8&s=home-garden&qid=1272290581&sr=1-2

2. Apple LED Cinema Display Computer ($899)http://store.apple.com/us/product/MB382LL/A

3. Herman Miller Celle Basic Home Office Task Desk Chair ($449) http://www.amazon.com/Herman-Miller-Celle-Basic-Office/dp/B000L4MWJM

4. Antique Black Cherry Wood Computer Desk ($259) http://www.cjhomeandoffice.com/ost-kh25.html

5. A heavy duty Singer Sewing Machine ($191)
http://www.google.com/products/catalog?rlz=1T4DKUS_enUS289US289&q=heavy+duty+singer+sewing+machine&um=1&ie=UTF-8&cid=2977329015290011826&ei=eJ7VS9mvCcP98Aa70_naDw&sa=X&oi=product_catalog_result&ct=result&resnum=1&ved=0CBQQ8wIwAA#ps-sellers

6. A set of 50 black hangers ($19.99) (buy around 10 sets) http://www.organizedliving.com/v28492012000.html

7. Fax Machine ($103)
http://www.google.com/products/catalog?rlz=1T4DKUS_enUS289US289&q=fax+machine&um=1&ie=UTF-8&cid=420407185959434015&ei=757VS6bFCYL78Aah0e2nDw&sa=X&oi=product_catalog_result&ct=result&resnum=5&ved=0CDYQ8wIwBA#ps-sellers

8. Skyline one Arm Chaise Lounge with Black Velvet Pattern (buy 2, $376 each)http://www.cymaxstores.com/Common/Product/CatProduct.aspx?ID=188666&Src=CI&SrcID=2412663&ci_src=14110944&ci_sku=188666

9. Four-way Waterfall clothing rack (buy 25, $107.74 each) http://www.displays2go.com/product.asp?ID=9921

10. Pottery Barn Bellora Chandelier (buy 3, $299 each)http://www.potterybarn.com/products/bellora-chandelier/

11. Credit Card Terminal ($219)http://merchantwarehouse.com/credit_card_machines/verifone_vx510

12. Cash Register ($552)
http://www.walmart.com/ip/Royal-Touch-Screen-Cash-Register/10928704?wmlspartner=GPA&sourceid=44444444440380483840

Store Location and Details

In the State of California a business license is around $100 in price, but it is required for every business to have one. My legal business Just Like A.H. is a sole proprietership. I started this business making dresses and selling them from my house and now I own my own top knotch boutique. I am very blessed to own this brand on my own so that I can work at my own pace. My business is only a retail store. There is a website but you cannot purchase an item unless you come into the store. My advertisement on the radio on KDAY-FM 93.5 for around $1,083.00 for a 30 second time slot (http://www.gaebler.com/KDAY-FM-CA-Radio-Advertising-Costs++14201). My store located on Sunset Blvd in Los Angeles California is a 2200 square foot facility. My leasing cost monthly is $2695 (http://www.rent.com/search/results/?state_nb=19&freeform_submarket_nm=Los%20Angeles&minimumrent_at=800&maximumrent_at=99999999&bedroom_nb=3&bathroom_nb=&dogscats=&landmark_id=&mode=search&searchtype=city&pte=PERSON.REGISTRATION).

Promotional Campaign

One promotional campaign we will be participating in is Selena Gomez coming to our store to sing her new song "it comes naturally." She will also be signing autopgraphs while sporting one of our brand new dresses. She is a loyal customer to us and volunteered to do this. We will also be having an Audrey Hepburn look a like, to be photographed with. To see Selena Gomez perform you must buy a garment from a certain rack in the store. This will take place during the summer of 2010. I will be announcing it on KDAY-FM.

Logo

The logo of our brand is very classical and simple just like our little black dresses. Our logo is found on every dress' tag that leaves our store we take great pride in our logo. It is a very simple cursve font with black writing.

Advertising

Just Like A.H.; little black dresses

"Because Elegance is Attitude"

I used this advertisement because our slogan is "Because Elegance is Attitude," and I think this is an excellent picture of Audrey Hepburn showing that even though she is so elegant she still has attitude. This is how I make my little black dresses, they are all simply and classical but they also have a bit of a spunk to them.

Social Responsibilities cont.

Just Like A.H has also just started a new "GO GREEN" campaign. We have developed two dresses that are made from 100% recycled wool. When purchasing one of these dresses 50% of the the proceeds go to Habitat for Humanity which is a non-profit, ecumenical Christian housing organization building simple, decent, affordable housing in partnership with people in need (http://www.habitat.org/). We strongly believe that everyone should have shelter and Habitat for Humanity provides that home that is in need.